Archive for June, 2009

One nagging and yet-uncompleted aspect of designing this site is incorporating user reviews (a.k.a. “guest reviews”) for our properties. I know the consumer wants to hear these ‘unbiased’ experiences – and I can certainly empathize. I’ll rarely purchase a $10 computer mouse without reading the reviews of others, so I can understand the desire for a vacationer planning to spend 200 times that amount to research thoroughly. Yet providing a review mechanism isn’t quite so simple, which is unfortunate for me as my job is to ensure consumers on our site find the information they need. I’ve been scratching my head for three years on this topic. (more…)